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You have a personal brand (the impression others have of you and your abilities) whether you think so or not.
To some people the marketing of one’s brand is of little importance. Their “let the chips fall where they may” seems to be aligned with the life they want to live.
For others the brand is a “look at me” quest (self-promotion)
And yet others it is, “Look at what I can do for you” (a service orientation). The focus of this article is important if you are,
- Crafting a career where you can be where you want to be professionally.
- Focusing on the leadership areas you want to develop.
- Positioning yourself to be assigned to inspiring tasks.
- Differentiating yourself from other equally strong leaders.
- Defining your unique value proposition to customers, partners, and colleagues.
Here are eight steps you can take to develop that brand.
- Be very clear with yourself and others what career path or area of service you want to follow. Intentions must be clearly communicated. If you are passionate about international business situations get an overseas assignment at some time in your career.
- Identify what differentiates you from other leaders. What is your value proposition? One leader I know defines himself as someone who “breaks glass”. His disruptive innovations are just what his company needs at this time.
- Seek alignment between your personal and organizational brand. If “getting a life” and “getting the job” clash, opt for the former. Don’t sacrifice anything of yourself for your brand. If you love being in nature don’t let long hours at the office squeeze out this love.
- Define and grow the leadership and professional skills necessary for success in the expression of your brand. Are you aware of the “gold standard” leadership skills that you need to be chosen for a particular task or position?
- Ask how you want your customers, investors, and colleagues to benefit from your brand in the next 12 months?
- Be intentional about educating your boss and other stakeholders about your brand. If you want to be a strategist get to the table where strategy is discussed. Ask questions that demonstrate that you “get it” when future planning takes place.
- Express your brand statement in a brief story that will give it emotional impact. (See blog posting on Telling Powerful Stories). Let the theme of the story be about times when you made a significant impact on a situation or when you were particularly passionate about an assignment. Condense the story into a one-line statement.
- Share your brand statement with others who know you well and ask for feedback on its effectiveness.
My Leadership Brand Statement
Helping global leaders change their world by discovering what inspires them and others
What is your brand statement?
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