Communicating an Effective Strategy – Use Fewer Words

Sometimes strategy statements are complicated and unclear.

One problem is that they use too many words.

An effective strategy statement needs to be crisp, crystal clear, and easily understood by everyone.

Take President John F. Kennedy’s moon speech where he declared with elegant simplicity

 “We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard

Some may object that such simple vision statements do not reflect the difficulty in making them a reality.

But that is not their intention.

They are designed to communicate a vision, capture the imagination, and rally everyone to work for one clear and measurable outcome.

Complexity comes with the marketing and execution of the strategy.


Do you have a concise, clear, and compelling vision statement understood by all in your organization?

I would love to hear your example of a great strategy statement


About cedricj

I am a licensed psychologist and management consultant and have always been intrigued by how leaders can inspire people in their organizations. The bottom line is that people are not always motivated by material rewards, the use of the carrot or the stick, fear and intimidation,and command and control, Five human needs inspire and drive us. Kristine S MacKain, Ph.D and myself describe these inspirational forces in our book "What Inspirational Leaders Do" (Kindle 2008)
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