Can you share complex ideas and issues using clear, concise and simple language?
As far as your “grand” strategy is concerned, can you boil it down to one succinct statement?
If so, you are a top-notch communicator — your audience will understand your message easily, retain it over the long-term, and be more motivated to act on your ideas.
At Apple, designers live and breathe the notion that optimal function and great design arise from simplicity.
Consider this excerpt from the New York Times article By Brian X Chen “Simplifying the Bull: How Picasso Helps to Teach Apple’s Style”
Teachers in Apple’s internal training program, according to Chen,
“Sometimes point to a collection of Picasso lithographs that artfully illustrate the drive to boil down an idea to its most essential components.”
This quest for clarity and simplicity applies to everything we do in life, including:
* Crafting a personal mission statement
* Shaping corporate mission strategy
* Clearly expressing the essential message in our writing
* Having a conversation about an important subject with our children
* Pitching a new service or product to a customer
What do you have to do to simplify your ideas for maximum impact on your audience?
Can you boil down your core idea to one short statement?
Can you have a conversation about your ideas without beating around the bush?
In all these instances your overriding objective is to:
Simplify and clarify so that your message has maximum impact and influence.
Sometimes a picture is worth a thousand words: look at Picasso’s progressive refinements of his bull. Simplify and communicate like Picasso!
Bull images by Art Resource, NY; 2014 Estate of Pablo Picasso/Artists Rights Society (ARS), New York