Unforgettable You

“Unforgettable. That’s what you are. Unforgettable” Nat King Cole

How do you stand out in a crowd of other talented, personable, and intelligent leaders?

In what positive way are you unforgettable?

That’s what personal branding is all about.

I have travelled the road to the ‘unique you’ with many talented leaders over the years.

Here are four words they use to position themselves.


Integrity is about keeping one’s promises and living the content of a good character. For instance, employees at Avis that go the extra mile for customers back up the Corporate brand “We try harder”.

Question. What aspects of your brand reflect your character?


You have to dig for the nuggets of your brand. Here is where looking at your past, reviewing key phrases in a resume, and doing a 360 Assessment yields great bounty.

Look for recurring words and phrases that become become the foundation of the unique you. View my article on “The Barn Raising Leader” that became the brand statement of an executive.

Question. What recurring phrase or word captures your essence as a leader?



 “Building a brand does not take millions. It takes imagination – Harry Beckwith

A mundane brand statement leads to mundane results. You need something that captures the imagination of others.

I know an IT Executive that is known as someone who “Breaks glass”. That phrase is perfect for him since he was hired to completely revamp the IT systems in his organization. The brand speaks of courage, innovation, and in the end a major paradigm shift. It makes him stand out from all the other leaders in his organization.

 Question. What unique phrase captures what you are/do as a leader?


A powerful brand statement leads to positive feelings in both the listener and the speaker. At the end of every encounter, folks not only remember the great ideas we have but also how we and our ideas made them feel. In that way brand is an experience.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou

Question. How do you make people feel?

My brand statement

Inspiring Global Leaders to Empower Others

 Please contact me if you want help formulating a winning brand statement

About cedricj

I am a licensed psychologist and management consultant and have always been intrigued by how leaders can inspire people in their organizations. The bottom line is that people are not always motivated by material rewards, the use of the carrot or the stick, fear and intimidation,and command and control, Five human needs inspire and drive us. Kristine S MacKain, Ph.D and myself describe these inspirational forces in our book "What Inspirational Leaders Do" (Kindle 2008)
This entry was posted in Defining your brand, Developing Your Leadership Brand and tagged . Bookmark the permalink.

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